Wednesday, December 8, 2010

:10 Topics | Se. 1, Ep. 3 | Trailers

Part of the reason I'm a "trailer talker" is because I generally do not LIKE trailers.

The companies responsible for producing movie trailers & teasers are generally NOT the same people who were responsible for writing, filming, editing or directing the film for which the trailer is supposed to represent. The problem with this method of promotion is that a distribution company is going to mold the trailer into the package that will best reach the demographic that they WANT to reach, which is not always the same demographic as the film as a whole is intended for.

Let's take a few examples:

From the looks of the trailer this film is a feel good human story with a good number of comedy and a light cheery feel to it, right? What they leave out is about 3/4 of the movie which is an exploration of the sister's methods of dealing with the fact that their mother died when they were both very young and a good bit of tragedy. When I went to see this film (on my birthday no less) I ended up crying multiple times and leaving the theatre in a very somber mood. That is not to say that I didn't enjoy the film, it's just not what it was advertised to be.

From the looks like the trailer MOST of this movie will be Jack Black and Mos Def running around making amateur style versions of popular movies, in reality that is only about half of the second act of the film, everything else is the story of the video store itself and it's struggles to remain open despite pressure from big corporations and government renovation of the projects. It's a story of a community store and the community that shops there, it is NOT a story about remaking movies in a funny way, although that is a good part of it. Again, I loved this film but it was ill-served by it's misleading trailer.

So that's why I talk through trailers.

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